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Sure Thing ‘drip feed’ wasn’t to create buzz

It isn’t just two blokes on the couch. The Financial Review’s The Sure Thing has taken a team of people at least three weeks to produce each episode.

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One criticism of our podcast, The Sure Thing, which is a deep dive into Australia’s biggest insider trading case, has been the practice of dropping episodes weekly. “It’s not 2005,” one listener reminded us.

“Spare me the drip feed,” said another, implying we were cynically holding back episodes to build momentum.

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