Exclusive
How two founders landed work with the biggest names in music
Carrie LaFrenzSenior reporter
When Mick Entwisle and Andrew Lane started Genero over a decade ago, they were hustling across the world, handing cards out next to stages at the South by SouthWest festival in Austin, Texas, and flying to London to meet with music executives.
South by SouthWest is a gathering of tech, film and music industry executives held each March. Entwisle’s presence helped land work with some of the biggest names in music, including Moby, Alicia Keys, Duran Duran and Muse.
Subscribe to gift this article
Gift 5 articles to anyone you choose each month when you subscribe.
Subscribe nowAlready a subscriber?
Introducing your Newsfeed
Follow the topics, people and companies that matter to you.
Find out moreRead More
Latest In Media & marketing
Fetching latest articles