11 March 2010 | Neil Shoebridge | The Australian Financial Review
Mitchell retains top spot on Nielsen list. Sorrell sceptical about social media. Seven-WesTrac deal finds a fan.
11 March 2010 | Neil Shoebridge | The Australian Financial Review
Tinkering with a brand is a dangerous pursuit. DMG Radio Australia will discover just how dangerous after March 22, when its Nova stations abandon their nine-year policy of never playing more than two commercials in a row.
11 March 2010 | Mat Baxter | The Australian Financial Review
It is ironic how telecommunications companies are the worst of all when it comes to handling customer telephone inquiries. You would think all that time spent around phones might have given them a head start over the banks and insurance companies, but sadly it appears to have had the reverse effect.
11 March 2010 | Neil Shoebridge | The Australian Financial Review
The mystery surrounding PBL Media's plan to spend more than $150 million on a printing and distribution centre for its ACP Magazines division is rolling on.
11 March 2010 | Neil Shoebridge | The Australian Financial Review
The anti-siphoning waiting game might be over in less than a fortnight, giving sporting groups and media companies some clarity about the television rights to key sporting events.
11 March 2010 | STEPHANIE CLIFFORD | The Australian Financial Review
The call came into
08 March 2010 | Neil Shoebridge | The Australian Financial Review
PBL Media's ACP Magazines is not planning to change the content of Recipes+, the monthly food title it bought last week for an estimated $5 million, but it is keen to boost the magazine's advertising revenue and take the Recipes+ brand into new categories.
08 March 2010 | Neil Shoebridge | The Australian Financial Review
It does not employ art directors, copywriters or strategic planners, but Melbourne-based company Wellcom is one of the five businesses competing for the creative part of retailer David Jones' advertising account.
08 March 2010 | Neil Shoebridge | The Australian Financial Review
Business groups and marketing industry associations are preparing to lobby Green and independent senators in the hope of derailing the federal government's expansion of the do not call register.
08 March 2010 | The Australian Financial Review
The comments media industry executives made during the sector's recently-concluded reporting season prompted Credit Suisse analysts Jolanta Masojada and Belinda Tilbrook to revise their forecasts for the media advertising market this year.
08 March 2010 | Neil Shoebridge | The Australian Financial Review
For the past two years, a group of marketing executives in Sydney have been quietly working on a plan to create a new global brand.
08 March 2010 | Neil Shoebridge | The Australian Financial Review
Nine Network chief executive David Gyngell has broken his silence on the Rudd government's licence fee rebates.
08 March 2010 | Neil Shoebridge | The Australian Financial Review
A jump in the audiences of Channel Nine's news and current affairs programs, solid ratings for the Vancouver Winter Olympics and a strong slate of programs to launch after Easter have put network chief executive David Gyngell in a confident mood.
08 March 2010 | Neil Shoebridge | The Australian Financial Review
The addition of data on time-shifted viewing to the OzTAM television ratings numbers earlier this year has revealed a larger than expected decline in the number of people watching the commercial breaks in TV programs.
08 March 2010 | Neil Shoebridge | The Australian Financial Review
Last year Seven executives insisted the Vancouver Games would make little difference to Nine's ratings. They were wrong. Not only did Nine's evening highlights packages generate good ratings, but the games lifted audiences for key Nine programs.
