Marketing & Media

  • Pay walls are 'essential' for publishers

    WPP Group chief executive Martin Sorrell has joined the debate about online pay walls, arguing they are essential for newspaper and magazine publishers.

  • Aegis lifts Australian ad forecast

    London-based marketing services company Aegis Group has become the latest advertising forecaster to increase its prediction for the growth rate of the $12 billion Australian media advertising market this year.

  • Many happy landings

    Tourism Australia received a $128 million marketing budget for 2009-10. It was not enough. But more money is not the only way to build brand Australia.

  • Charting a new definition of music success

    By traditional measures, the British hip-hop artist Taio Cruz is far from being a star. But in the new world of pop music, he is certified gold.

  • No drunken spending at Southern Cross

    Southern Cross Media says it will "not get drunk on revenue growth" and will stick to the tight cost-control program it introduced two years ago.

  • Ugly outlook for Ten's new channel

    Ten Network's refusal to discuss the costs and expected revenue of its new digital channel, Eleven, forced media analysts to concoct their own numbers. The picture is not pretty.

  • Seven rules out bid for Prime Media

    Kerry Stokes' Seven Group Holdings has played down suggestions it is keen to bid for Paul Ramsay's Prime Media Group.

  • Ads chase online surfers

    People have grown accustomed to being tracked online and shown ads for categories of products they have shown interest in. Increasingly, however, the ads tailored to them are for specific products that they have perused online.

  • Gaming on social media gets serious

    It may sound like just a bit of fun, but social gaming has become a serious marketing tool for major companies around the world.

  • The issue of issues

    The Media Federation of Australia is pushing for daily sales figures for newspapers.

  • Fairfax to become truly multi-platform

    Fairfax Media's new five-year strategic plan includes the acquisition of online "transactional" businesses and an overhaul of the way the print and online versions of its capital-city newspapers work together.

  • Telstra hits market sweet spot with T-Box

    A low retail price and a big marketing push have generated strong sales for T-Box, the internet-enabled digital video recorder Telstra launched in mid-June.

  • Seek's sights stay on acquisitions

    Afterf its $US40 million ($45 million) acquisition of 40 per cent of Mexican online job ads company OCC Mundial, Seek is looking for more acquisitions in the online advertising and education sectors here and overseas.

  • SelecTV runs out of patience

    Three months ago SelecTV chief executive Jim Blomfield was confident the small pay TV company's owner, Bermuda-based Australian media baron Bruce Gordon, would continue to back it despite its ongoing losses.

  • 3D stands out as the next big thing

    Ask cinema executives to explain why their industry's revenue is up 10 per cent so far this year and they offer a simple, two-word explanation: 3D movies.

  • Ten launches Eleven to take pain out of Go

    For months, television executives have said Ten Network needed to do something to counter the pain Nine Network's digital channel Go has inflicted on the main Ten channel.

  • Go aims at Ten's share

    Nine Network has launched the first serious marketing push for its digital channel Go since it went to air 12 months ago, aiming to grab some of Ten Network's audience before the latter covers the Delhi Commonwealth Games in October.

  • 30 seconds

    Some "new" media companies used profit-reporting season to reveal how much their senior executives took home during 2009-10.

  • TV drives strong result for Seven Media

    Seven Media Group chief executive David Leckie was in a bullish mood at the presentation of the 2009-10 results of the media company's parent, Seven Group Holdings.

  • Americans still hooked on cable

    It is a fantasy shared by many Americans: dropping cable television and its fat monthly bills and turning instead to the wide-open frontier of Internet video. Some are finding that the reality is not that simple.

  • Mixed results from Photon's new divisions

    The release of Photon Group's audited 2009-10 accounts provided the first detailed information on the performance of its four new divisions.

  • Foxtel's bold move with Delhi Games

    Foxtel's decision to not charge most of its subscribers for the six channels it is setting up for the Delhi Commonwealth Games in October is a bold move, one that underlines the pay television company's growing profitability.

  • Why Sony is sticking to its web TV plans

    Most American entertainment companies have reined in their web television plans. But Sony Pictures Entertainment continues to pump money into its Crackle.com website.

  • How much money are the free digital channels making?

    The prospect of two new free-to-air digital television channels launching over the next month raises an obvious question: how much money are the commercial networks making - or not making - from their new channels.

  • Premier rejects internet TV upstarts

    Pay TV producer Premier Media Group has confirmed publicly it is interested in selling only channels such as Fox Sports to Foxtel and Austar.

  • Singo's radio company roars

    The power of Alan Jones was on full display when Macquarie Radio Network released its 2009-10 results this week.

  • Local retailers missing the e-commerce boom

    Australians' use of the internet is more advanced than consumers in many other countries. So why are large Australian retailers still avoiding e-commerce?

  • Foxtel presses for fresh pay TV deal

    Foxtel and Optus have started negotiating a new pay television content-sharing deal ahead of the expiry of their existing agreement on December 31.

  • 23digitalradio

    The radio industry has started talking to the Australian Communications and Media Authority (ACMA) about the launch of digital radio in regional areas, despite the fact that the federal government has not indicated when the new technology would be introduced.

  • IPMG hits out at Qantas' cost-driven departure

    Independent Print Media Group has hit out at the decision by Qantas to dump it as the airline's print "manager" after 15 years and move the contract to listed company TMA Australia.

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