Marketing & Media

  • 30 seconds

    Coles affirms game plan

  • Ten beholds beauty in growing Eye

    Losses of more than $25 million and the increasingly sluggish state of advertising spending in the United States and Britain have not dampened Ten Network's enthusiasm for the overseas divisions of its outdoor ad company, Eye Corp.

  • More users for Yahoo!7 from Games

    The Yahoo!7 internet joint venture between Seven Media Group and Yahoo! will tomorrow roll out the biggest advertising campaign since it was set up in January 2006.

  • Shoebridge: TiVo puts huge challenge to advertisers

    The arrival of TiVo, the American digital video recorder being distributed by Seven Network in Harvey Norman and Domayne stores from July 29, means consumers will have a new way to avoid television commercials.

  • Zenith adds to voices of gloom

    Media agency Zenith Optimedia has become the latest forecaster to predict a decline in the growth rate of the $12 billion media advertising market, although it said the pain would not start until next year.

  • Hannan reinvents into digital

    Since Michael Hannan sold to News Ltd, he's been in expansion mode with printing and digital media, writes Neil Shoebridge. Fifteen months after he sold his magazine and suburban newspaper empire to Rupert Murdoch for $530 million, Michael Hannan is preparing a significant expansion of his printing business and reinventing himself as a digital media baron. The Hannan family-owned Independent Print Media Group (IPMG) is planning to spend an estimated $150 million on a new catalogue and magazine printing centre in Sydney

  • IPMG plans to expand printing sites

    In late March Michael Hannan's Independent Print Media Group (IPMG) paid $29 million for a former Kimberly-Clark paper-goods factory in the Sydney suburb of Warwick Farm

  • Mobiles ring in the era of personalised advertising

    Mobile phones are widely touted as the next big thing in advertising, but some doubt their efficacy, writes Neil Shoebridge.

  • Toy stores urge 'shop now for Christmas'

    Christmas is more than five months away but toy retailers have kicked off their annual July sales promotions to convince shoppers to stock up for the festive season.

  • Clients clamouring to get on board

    Late last year Y&R Brands and other local companies wholly or partly owned by the London-based marketing services giant WPP Group - including Grey Group, Group M, STW Communications Group, 24/7 Real Media and IconMobile - set up a group called Mobile Alliance to learn about the mobile phone medium and run mobile-based ad campaigns for their clients.

  • Global crunch eats into online ad sites

    Weakening consumer spending and the slowing rate of growth in the $12 billion media advertising market are starting to squeeze the online classified ads sector.

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