Canva’s billion-dollar bet on a 37-year-old Nottingham company
Nick BonyhadyTechnology writer
Canva has made its largest acquisition to date, likely spending more than $1 billion to buy professional design software company Serif to compete directly with Adobe as its prepares a long run at going public.
Serif, headquartered in the English city of Nottingham, has been in business since 1987 but enjoyed rapid growth because of its Affinity line of products, launched a decade ago, that rival Adobe’s costly photo editing and publishing tools.
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