Why was Edith Cowan University pushing its brand at the FA Cup?
Julie HareEducation editor
Updated
Edith Cowan University’s brand was writ large during Saturday’s FA Cup final at Wembley Stadium, with advertising beamed to millions of viewers worldwide. Prince William, the Duke of Cambridge, was among those in the crowd.
Since 2015, Emirates airline has been the major sponsor of the tournament. Other globally recognised sponsors include Budweiser and Salesforce, as well as the Guatemalan development bank Banrural.
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