Zero alcohol push at Australia’s biggest liquor chains

The zero-alcohol and low-alcohol segment has grown more than fivefold in the past year, says the managing director of Endeavour Group, which operates 251 Dan Murphy’s liquor superstores and 1392 stores under the BWS banner.

Endeavour Group is Australia’s largest liquor retailer and was de-merged from supermarket giant Woolworths, listing in its own right on the ASX in late June.