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    Winding up Hills hoist connection a line to Australia’s future

    Hills Ltd chief executive Ted Pretty says giving up control of the iconic Hills hoist clothesline brand to retailer Woolworths after almost 70 years is a bold step and heavy in symbolism.

    Simon Evans
    Simon EvansSenior reporter

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    Hills Ltd chief executive Ted Pretty says giving up control of the iconic Hills hoist clothesline brand to retailer ­Woolworths after almost 70 years is a bold step and heavy in symbolism.

    But he’s convinced it’s the right one, and emblematic of what Australia itself should be trying to achieve as a nation, as it transforms its old-world manufacturing.

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