Goldminers plan ad offensive aimed at WA premier Colin Barnett

An advertising campaign by the mining sector once helped roll a sitting prime minister. Now a group of miners is poised to unleash a highly politicised advertising offensive, but this time it is aimed at a state premier.

As the West Australian government nears the completion of its review into royalty rates, a group of gold producers is preparing ads highlighting the dangers of any rate rise to the sector.