Opinion

For Musk and Zuck size matters, but it’s what you do with it that counts

As Threads battles Twitter with record breaking user sign-ups the stoush between Elon Musk and Mark Zuckerberg is getting ever more puerile and bizarre.

Paul SmithTechnology editor

Jul 11, 2023 – 5.44pm

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When Amazon supremo Jeff Bezos blasted off into space in 2021 aboard a rocket straight from the Dr Evil school of phallic design, it seemed like the era of the non-self-aware tech bro had reached its zenith. Then 2023’s peacocking contest between Elon Musk and Mark Zuckerberg began.

“Hold my beer” as the meme merchants like to say.