Equity traps in the growing pool of share schemes

Retail investors in private companies have become desperate to get their money back but most never understood the risks of equity crowdfunding, Anna Ross, the founder of beauty empire Kester Black warns.

Ms Ross has turned to a new platform for trading private companies launched this week, but a financial expert warns the growing market in alternative investments presents new risks. The Albanese government is considering shutting more investors out of these growing markets.